What's with the cold-drink–300ml or 600ml?

I recently did a trick not simply to save money but to test whether it works or not. I take a metro from Noida, change it from Rajiv Chowk, Delhi for Kashmiri Gate. I travel on weekends to my home town boarding a bus from Delhi to Patiala in the night. Now, in the Metro station of Kashmiri Gate, Delhi, there is a food outlet of famous brand Nirula’s.

I sat to eat something during one of the occasions. I ordered a small Pizza and a cold drink. It was a simple order and I sat for the delivery. When I had a casual look at the bill, I was bit taken aback by the charge the levied for 300 ml of cold drink. It was Rs. 37. A shocking piece of rate given that 300 ml of any cold drink is available for Rs. 12 anywhere in India.

Now, here comes the trick. I bought a bottle of 600 ml cold drink from outside the next time and sat to eat a pizza. I bought the 600 ml pack for Rs. 23. So, what these food outlet people are doing is charging around Rs. 25 per 300 ml of any cold drink available in their shop. What is the point? Why they levy so much charge when everything else seems to be fitting in the budget?

If people notice this and start taking beverage bottles available so easily outside, won’t their vending machines suffer lower customer foot-fall? Wouldn’t it be troublesome for them to sell their beverages if customers notice this monstrous difference in the price?

Come on food-chain-brands, time to do something refreshing about this!

P.S.: It is not to blame Nirula’s but there are other food outlets that sell for the same price. I had an experience in one of the Malls in Gurgaon but I forgot the name of that brand.